The Beauty Industry Has Never Looked More Terrifying Than In "THE SUBSTANCE" (TRAILER)

 

Even before social media, the world has always held people up to unrealistic standards of beauty. While this issue crosses gender boundaries, it is far more pronounced with women than it is with men and influencer culture hasn’t done us any favors with regards to moving the needle in a more positive direction. The beauty industry itself has always been a parasitic industry that feeds off youth and discards the person when they are no longer “attractive” enough to be a spokesperson or model. Horror has dabbled in this space before, and “The Substance” by Director Coralie Fargeat (“Revenge”) is doing so while doubling down!

The most recent trailer for the upcoming body horror film features Demi Moore as an aging fitness instructor who uses a wonder serum to rejuvenate her youth and stay viable in a cutthroat and vapid industry. The trailer gives us just enough to get us excited without ever divulging enough to ruin the surprises, so we are more than optimistic that this will be one of the best horror films of 2024. Check out the trailer and press release below, and let us know if you’ll be taking “The Substance” when it releases next month!

From The Press Release:

Demi Moore gives a career best performance as Elisabeth Sparkle, a former A-lister past her prime and suddenly fired from her fitness TV show by repellent studio head Harvey (Dennis Quaid). 

She is then drawn to the opportunity presented by a mysterious new drug: THE SUBSTANCE. All it takes is one injection and she is reborn – temporarily – as the gorgeous, twentysomething Sue (Margaret Qualley). 

 The only rule? Time needs to be split: exactly one week in one body, then one week in the other. No exceptions. A perfect balance. What could go wrong?

 Deliriously entertaining and ruthlessly satirical, Coralie Fargeat’s Cannes sensation turns toxic beauty culture inside out with a be-careful-what-you-wish-for fable for the ages. Explosive, provocative and twisted, THE SUBSTANCE marks the arrival of a thrillingly visionary filmmaker.

*BEST SCREENPLAY - CANNES FILM FESTIVAL 2024**

**OFFICIAL SELECTION – TORONTO FILM FESTIVAL**

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