'EMERSON' Is A Real Time Horror Movie Playing Across TikTok And Instagram This Halloween
What if you could interact with a main character in a horror film live, as it happened?
That’s the basic idea behind ‘Emerson’ from Jason Zada and Nate Atkins, Emerson is being billed as “the first horror film to be made exclusively for TikTok,” and it’s being posted authentically from the main character’s social media account (@lostgirl_emerson) in short snippets over 10 days. The main character, Emerson, posts videos for a period of 10 days, documenting something she at first perceives to be supernatural, only to discover it’s something even more sinister.
Emerson is an experiment in next-generation storytelling designed for a new generation of entertainment consumers,” we’re told, with the final part releasing on October 28.
You can follow along on Tiktok and Instagram now. Watch the teaser below…
Jason Zada and Nate Atkins broke the internet during Halloween 2020 with the viral phenomenon Lollipop, which has been seen by more than 450 million people worldwide. Emerson is part of a larger storyworld that the two developed for a feature film that is in pre-production, entitled Janus. The film is being produced by Steven Schneider (Paranormal Activity, Insidious, Split) and is slated to begin shooting in February 2023.
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