Jordan Peele's 'NOPE' Launches Viral Marketing Website "JUPITER'S CLAIM" Full Of Clues And Easter Eggs
So far, Jordan Peele’s upcoming film ‘NOPE’ has left fans scratching their heads as to what exactly the film is about. Today, The viral marketing for the film has launched an official website around the fictional town in the film, “Jupiter’s Claim” and its loaded with clues and Easter eggs for the film.
It appears the site was created by child actor/reality TV star Ricky “Jupe” Park, played in the movie by Steven Yeun. Ricky Park was the star of a film franchise titled “Kid Sheriff” and the website lets you virtually explore his park.
Navigating around Jupiter’s Claim, you’ll find a bank, a theater, a general store, and a post office, as well as “The Star Lasso Experience” and the mysterious “Winkin’ Well” that seems to be a major component here. In fact, the entire park’s tagline is “We Wish You Well,” and the idea behind the Winkin’ Well is that it allows for your every wish to come true. Sometimes that’s NOT a good thing…
What’s particularly interesting about the site is that the cheery website enters an ominous “dark mode” at certain points while you’re navigating around, and all of the text changes.
There seems to be a sinister side to Ricky Park but what does he have to do with those flying saucers we saw in the trailers?
The site even has a coin system in place so you can win money to make wishes at the local wishing well. There are TONS of things to do and see so we plan on playing around on the website to find out more goodies before seeing the film.
Take a virtual trip to Jupiter’s Claim while you wait for the movie to release!
Universal will be releasing Nope in theaters on July 22, 2022. The film is being referred to in official press materials as “a new pop nightmare” and “an expansive horror epic.”
In the film, “Residents in a lonely gulch of inland California who bear witness to an uncanny and chilling discovery.”
Daniel Kaluuya (Get Out) will be reteaming with Peele on the mysterious movie, with the cast also including Steven Yeun (“The Walking Dead,” Mayhem) and Keke Palmer (“Scream”). Michael Wincott (The Crow), Barbie Ferreira and Brandon Perea also star.
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