Blumhouse's IMAGINARY PLAYHOUSE Pops-Up in LA!

Blumhouse Is no stranger to creating immersive experiences to hype up future releases, and it seems the same tricks are coming out of the bag again for their upcoming horror film, Imaginary. Ahead of the film’s release on March 8th, the creative marketing team at Blumhouse has rented out some space for an immersive and interactive pop-up for those located in Southern California. News of this pop-up event comes to us from Variety and they elaborate a bit more on what to expect.

“Chauncey’s Imaginary Playhouse,” designed by Experiential Supply Company, makes its way from the playhouse to Chauncey’s basement, where attendees can explore the world of the horror film and “discover the terror that is the truly special friendship between Chauncey and the young Alice.”

“We love creating experiences where our movies can come to life,” said Jason Blum, Blumhouse CEO and founder. “Your teddy bear will never look the same, and ‘Blumhouse Presents: Chauncey’s Imaginary Playhouse’ is the perfect way to get audiences ready to see the movie.

You can read more about Imaginary and the pop-up event here!

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