The World Of FX's "ALIEN: EARTH" To Crash Land At SXSW
Everything is bigger in Texas, and when South by Southwest (SXSW) rolls into town, you can expect it to be massive. This year, FX is making sure “ALIEN: EARTH” fans won’t want to miss out, as the highly anticipated series is set to make a big splash at the festival and we have all the details you’ll need below!
The ALIEN fan base is known for its passion and dedication, and FX is counting on that excitement as “ALIEN: EARTH” makes a dramatic entrance at SXSW. The series will debut the first of three immersive activations, giving fans an exclusive, up-close experience before it premieres on FX and Hulu/ Disney+ this summer. We can not wait for what FX has in store for us and from what we have learned in the press release below, it will be an epic close encounter.
FROM THE PRESS RELEASE:
FX’s highly anticipated series Alien: Earth is expected to make impact at SXSW, launching a series of three immersive experiences that will pop up in the months leading up to the Summer 2025 premiere. On March 7-8, fans can step into a mysterious wreckage site in the heart of Austin to unearth new details from the series, exclusive merch and photo opportunities.
From the moment fans step inside, they will find interactive elements and pulse-pounding thrills that bring the series to life. Visitors will be scanned for alien parasites before receiving credentials and instructions, embarking them on an exploratory mission through the ship wreckage where they will have the chance to get up close and personal with alien specimens. But beware—not all creatures survived the crash intact, a containment breach has occurred and hidden dangers lurk within.
FX’s Alien: Earth 360 marketing campaign will continue to roll out in the coming months, including social video teasers, high-impact OOH, multi-market stunts, and two more immersive experiences. The Westin Downtown Austin, which overlooks the SXSW immersive experience, will be wrapped with FX’s Alien: Earth key art for the duration of the festival.
FX’s Alien: Earth “The Wreckage”
WHERE: 318 E 5th St. Lot, Austin, TX 78701 (between Copper Tank and The Westin)
WHEN: Dates & Hours of Operation:
Friday, March 7: 2:30 - 10:00pm
Saturday, March 8: 2:30 - 10:00pm
Open to SXSW badge holders and the public
Since its inception in 1987, SXSW has grown into one of the largest and most influential events of its kind, drawing artists, industry leaders, and fans from around the world. In recent years, attendance has consistently exceeded 400,000 across its various conferences, screenings, and live performances, solidifying its reputation as a premier destination for innovation and entertainment.
WATCH THE TEASER TRAILER FOR ALIEN: EARTH BELOW
Official Synopsis
When a mysterious space vessel crash-lands on Earth, a young woman (Sydney Chandler) and a ragtag group of tactical soldiers make a fateful discovery that puts them face-to-face with the planet’s greatest threat in FX’s highly anticipated TV series Alien: Earth from creator Noah Hawley. Alien: Earth is set in 2120 when five corporations - Prodigy, Weyland-Yutani, Lynch, Dynamic and Threshold - wield the power of nations, and proprietary advancements in technology provide the promise of a new tomorrow.
Lead by Chandler, the series showcases an expansive international cast that includes Alex Lawther, Timothy Olyphant, Essie Davis, Samuel Blenkin, Babou Ceesay, David Rysdahl, Adrian Edmondson, Adarsh Gourav, Jonathan Ajayi, Erana James, Lily Newmark, Diem Camille and Moe Bar-El.
Fox does not skimp when it comes to the ALIEN franchise and we know for sure now that Disney is behind our favorite xenomorph, this promotional tour for “ALIEN: EARTH” will truly be out of this world. What’s really cool about these immersive events at SXSW is that you do NOT need to be a badge holder to experience this activation from FX. This first activation is called “ALIEN: EARTH THE WRECKAGE” and from the description above we have a sinking feeling we will have to stay frosty and watch those corners as we enter the immersive activation.
Stay here for more news about “ALIEN: EARTH” as we get it.
For information about FX’s Alien: Earth, visit https://fx.tv/alien-earth. To become an FX Insider and be the first to know when new content is available, sign up for text alerts: https://fx.tv/alien-earth-insider.
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